Search Engine Optimisation (SEO) best practice is – for many business owners – something that they simply don’t have the time or inclination to keep up to date with.
Unfortunately, the industry is constantly changing and evolving so having a knowledgeable SEO consultant or agency on-hand is now a necessity.
One small search engine algorithm tweak can be devastating for a business who knowingly or unintentionally sails ‘close to the wind’ with their optimisation practices.
Forward thinking SEO
It is more important than ever to work with a trustworthy, honest search engine optimiser. Your SEO agency need to understand not only today’s best practice but where Google’s algorithms and guidelines are heading in the future.
This doesn’t mean you need someone with a crystal ball – far from it- you just need an SEO who is forward thinking and who understands Google’s aims and objectives.
Great user experience is fundamental to Google’s algorithm tweaks and changes. Increasingly quality, readable content is ranking in the search engines much higher than short, thrown together pieces.
It is not all about links!
Publishing quality, relevant, optimised content means visitors will spend a lot of time on your website. They will visit plenty of pages, and engage with your content (without returning to the previous search results page they came from). These measurable interactions are now fundamental to your search position.
Links of course remain one of the key ranking signals. Increasingly however high quality content (that is thorough and answers specific questions) may not need a strong backlink profile to appear high up in the search results.
In these constantly changing times you don’t want to employ an SEO agency who are stuck in the past. You certainly don’t want an agency using outdated link building methods that could harm your site. You also don’t want someone stuffing keywords into your webpages (hoping to rank for every search term under the sun by repeatedly using the same terms).
So what can you do to pick an SEO agency or consultant who has your best interests at heart?
At Safe Hands Digital we see your long term growth as being fundamental to our ongoing expansion and success. We won’t engage in any practices on/for your website that we wouldn’t be happy using for our own site. You won’t find us sending out spam emails from Gmail addresses that promise “no 1 rankings within a week”.
Honesty in an industry full of sharks
We hide nothing from you. SEO is not a dark art, it is a set of techniques which when used properly will show your business in its best light. If for example your SEO company won’t tell you how they build links run a mile! If your agency talk about using a ‘secret sauce’ they aren’t to be trusted.
Results take time – this is a fact. Google (and the other main search engines) give weight to your website’s age when ranking you. A new website won’t perform as well as a site which has built up trust over an number of months and years. Anyone promising instant results will probably end up hurting your business and costing you a lot of money trying to recover from their work, down the line.
We’ll have an honest discussion
We’ll set realistic expectations right from the start (and of course aim to better them). We’ll discuss your business with you and work out where your budget is best spent. If for example you are plumber in Wrexham, we wouldn’t suggest spending thousands of pounds a month trying to rank for general national terms that will be of very little value to your business – at a huge expense.
Get in touch
Send us an email or ask us to ring you for a chat about your business. You’ll be able to tell we have a genuine interest in your business and aren’t looking to make a ‘quick buck’.
If an SEO company can’t explain what they do in simple terms (and try to blind you with jargon and buzz-words) in our opinion they are someone to avoid.
Get in touch with us now to find out what we can do for your business. We’ll answer all your questions honestly and can promise we’ll always have your best interests at heart.
